JLo Clothing, Jennifer Lopez Clothing
JLo Clothing launched in 2003 and is called JLo by Jennifer Lopez. It is licensed by the fashion corporation, Warnaco Group.
Jennifer Lopez clothing line is popular with young women and carry such items as jeans, shirts, handbags, belts, jewelry and other accessories. In late 2003 the company merged with Tommy Hilfiger's brother Andy Hilfiger's company who then created the high end "Sweetface" apparel line. JustSweet by Jennifer Lopez was launched in September 2007. The JLo by Jennifer Lopez brand name has been retired in the United States and now only go by Sweetface and JustSweet. Besides
JLo clothing, Jennifer Lopez has launched more than a dozen perfume and beauty lines with the first being Glow by J.Lo, a popular women's fragrance. Not to be confused with Glo jeans which share a similar name and are sometimes sold as being endorsed by Jlo.