Phat Farm Clothing by Russell Simmons
The upscale urban fashion line called Phat Farm is the creation of hip-hop pioneer Russell Simmons, also the founder of hip-hop record label Def Jam. Phat Farm clothing launched in 1992. The name Phat means "Pretty Hot And Tempting". Phat Farm clothing label later expanded to include a line of women's wear named Baby Phat in 1998. Besides having a online presence, Phat Farm does have a store located in New York City. Russell Simmons sold Phat Farm in 2004 to Kellwood Company which now also owns Phat Farm's sibling company Baby Phat with it's corporate company called Phat Fashions.